Friday, April 5, 2013

Contoh Struktur Organisasi Matrix: Starbucks

Starbucks is structured under a matrix system which is an “organizational form in which there are multiple lines of authority and some individuals report to at least two managers.”  Because Starbucks is an international company, we can actually categorize its structure as worldwide matrix.  In July 2011, the company announced a new structure that includes three-regions, each of which is headed by a president who answers to Starbucks Global.  The regional division will be as follows:
  •  China and Asia Pacific = All Asia Pacific markets and China
  • Americas = United States, Canada, Mexico, and Latin America
  • EMEA = Europe, U.K., Middle East, Russia, and Africa

The president of each region will be responsible for working with all licensed Starbucks stores as well as joint ventures within the organization.  They will also be working closely with Starbucks Global Consumer Products and Food Service Team in order to continue to be successful.  Regional managers will allow the company to meet consumer-specific needs in each region while maintaining the overall mission of Starbucks – “to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time.”

While it successfully operates under a matrix structure, the company also has a divisional structure as far as its products are concerned.  All products are grouped under the Starbucks company umbrella, but products are divided into five main groups:
  1. Coffee: 30+ blends and single-origin premium Arabica coffees
  2. Handcrafted Beverages: fresh-brewed coffee, hot and cold beverages, Frappuccino, smoothies, and Tazo teas
  3. Merchandise: brewing equipment, mugs and accessories, packaged goods, music, and books
  4. Fresh Food: baked pastries, sandwiches, salads, oatmeal, yogurt parfaits, and fruit cups
  5. Consumer Products: coffee – whole bean and ground, instant coffee, and ice cream

Interestingly enough, Starbucks implements a divisional structure for its product line while using an international matrix system for its corporate structure.  With divisions within divisions, it truly is amazing how well this company runs and how successful it is. 


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